Design
I’ve been passionate about innovation technology for 25 years, continuously curious and reinventing myself across product experience design, marketing, and content/writing disciplines. Most recently I’ve brought this to my work as a design consultant, executive writing coach, Head of UX Design for Amazon Alexa AI — and most recently founding microsabbaticals.com.
I’ve designed for voice, screen, and physical spaces, with superpowers in UX strategy and writing. I synthesize business, technical, and experiential inputs to see around corners, find new intersections, and generate novel solutions to customer problems and business needs.
I evangelize design within and beyond tech, and am passionate about developing new design leaders. I believe in design as a partner, not a service. As a queer Latina in tech, I live and amplify inclusivity and equity in design, including fairness in AI.
As of 2024, I am working as a design consultant and photographer based in Zürich, Switzerland.
Career highlights:
- Founded design team in Alexa AI Natural Understanding at Amazon. 
- Senior Design Consultant at TEAGUE. 
- Design lead for Multilingual Mode and Live Translation for Amazon Alexa. 
- Design lead for Try Before You Buy platform at Amazon. 
- Design lead for for U.S and international launches of AmazonFresh at Amazon. 
- Marketing manager at Expedia. 
- Founding member Digital Stories, a Sony Music company. 
 
  
  
    
    
     
            
              
            
            
          
            ![[LIMINADE] 2. Trainspotting. On waiting as transformation.](https://images.squarespace-cdn.com/content/v1/5ce5c4498e177c00013a04b2/2f37e9c0-852d-4c16-aab0-36133eab6c83/b2f7ffc0-1e33-49d0-9c77-91a7198e540a_5625x3750.jpeg) 
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
    