Unified Cart Model
As the lead designer of a strategic high-profile product, I participated in high-level cross-company proofs of concept that were presented to leadership. This is some of the concept work for a unified cart for all shopping programs on Amazon.com.
Amazon offers many programs that require different delivery times, order or product minimums, reaching certain price or item thresholds to be able to checkout, and otherwise require the customer to manage different groups of items. Some of these are Add-On Items, Prime Pantry, AmazonFresh, Wireless, and several others — and they all currently function in different ways across Amazon.
All items in a customer's Amazon shopping cart cannot be purchased together, must be managed in different ways, and in many cases the customer must take action to be able to checkout their order.
Group items into manageable and actionable sets, and allow the customer to be able to checkout their order without leaving the shopping cart.
Concept: Amazon Grocery
Amazon Grocery was used for this concept design because Amazon offers several grocery programs: regular "Grocery" category, AmazonFresh, Prime Pantry, and Prime Now among other options.
This model proposes:
— All grocery programs under one umbrella: AmazonFresh, Prime Pantry, Grocery category, etc.
— Threshold support and ability to reach thresholds right from cart, leveraging machine learning from repeat-customer behavior.
— Delivery speed as central pivot.